Keynote
Workshop
Breakout
Hands-On
Networking
Special Event
Monday, February 16
4:00 – 8:00 PM
Registration
Convention Foyer
Tuesday, February 17
6:30 AM – 4:30 PM
Registration
Convention Foyer
6:30 – 7:30 AM
Breakfast
Pacific B/C Foyer
7:30 – 7:35 AM
Opening Session & Welcome
Pacific B/C
7:35 – 8:50 AM
Opening Keynote
Bring Your Dream to Life: Creating a Dream-Filled Customer Experience
Louie Gravance (formerly The Walt Disney Company)
Pacific B/C
8:50 – 9:45 AM
Fireside Chat
From Vision to Victory - Bringing Your Dream to Life
Pacific B/C
9:45 – 10:15 AM
PCA Board of Directors & 2026 Events Update
Pacific B/C
10:15 – 10:30 AM
Break
10:30 – 11:30 AM
Breakout Sessions
Choose Your Session
Leadership
The Flywheel Growth Engine - Lessons From Scaling Over 400 Painting Companies SPONSOR
Brandon Pierpont (Painter Marketing Pros)
Pacific B/C
HR
Maximizing Business Culture & Benefits of W-2 Employees
John McFarland (McFarland Painting)
Asia 1
Operations
Keys to Effective Project Management
Michal Cheney (No Drip Painting)
Asia 4
Personal Dev
Becoming a Leader: Building Your WHY
Skylar Faria (SurfPrep)
Asia 5
Leadership
Priority Management Skills Session
Daniel Diaz (Profit Painting & Core Acceleration)
Australia 3
11:30 – 11:45 AM
Break
11:45 AM – 12:30 PM
Keynote
The Art of Extraordinary Leadership Communication SPONSOR
Marcus Sheridan • Sponsored by Base Coat Marketing
Pacific B/C
12:30 – 2:00 PM
Lunch & Brain Melds
Pacific B/C Foyer / Pacific B/C
2:00 – 2:10 PM
Break
2:10 – 3:10 PM
Keynote
Rocky Cherry (Cherry Coatings) • Moderated by Matt Kuyper (Harpeth Painting)
Pacific B/C
3:10 – 3:30 PM
Break
3:30 – 4:30 PM
Breakout Sessions
Choose Your Session
Commercial
Homes to High-Rises - Scaling Commercial Painting in 2026 SPONSOR
Austin Houser (Base Coat Marketing)
Pacific B/C
Leadership
The Real Reason Your Team's Falling Apart— and Why Avoiding Conflict Is Costing You Thousands
Danny Kerr (Breakthrough Academy)
Asia 1
Operations
From One Crew to $10MM In Revenue: 17 Ways to Improve Your Business Today SPONSOR
Jon Bryant (PaintScout)
Asia 4
Sales
Creating a White Glove Experience for your Customers from Start to Finish
Justin Gordey (Harpeth Painting)
Asia 5
Personal Dev
The Power of Networking
Steve Harper (Ripple Central)
Australia 3
Hands-On
Hands-On with Innovation: Emerald® Symmetry™ & Forte™ SPONSOR
Manny Velez (Sherwin-Williams)
Product Theater 1 - Atlantic C
Hands-On
Surface Preparation for Millwork & Cabinetry
Denny Jahnz (SurfPrep)
Product Theater 2 - Atlantic C
5:30 – 7:00 PM
Networking
Behr Women In Paint Happy Hour
Crescent Terrace
5:45 – 6:45 PM
Networking
PCA en Español Happy Hour
Cabana Deck
Wednesday, February 18
6:30 AM – 2:30 PM
Registration
Convention Foyer
6:30 – 7:30 AM
Breakfast
Pacific B/C Foyer
7:30 – 8:30 AM
Breakout Sessions
Choose Your Session
Operations
Build Your Automated Customer Journey in 60 Minutes SPONSOR
Tanner Mullen (Drip Jobs)
Pacific B/C
Leadership
Applying Emotional Intelligence Skills in Difficult Conversations
Dave Scaturro (Alpine Painting) & Brian Nolan (Nolan Consulting)
Asia 1
Operations
Understand Key Growth Stages & How to Win in Each
Mike Gore Hickman (Painter Growth)
Asia 4
Finance
How Top Painting Contractors Find $10,000+ of Hidden Profit Without Painting One Extra House SPONSOR
Daniel Honan (Profitable Painter CPA)
Asia 5
Hands-On
The Standard for Excellence - Best-Practice Application for Consistent Coverage SPONSOR
Mike Mundwiller (Benjamin Moore)
Product Theater 1 - Atlantic C
🇪🇸 Descubra PCA (8:00 AM – 11:00 AM)
Introducción del PCA para Contratistas Locales de Habla Hispana • Room: Australia 3
8:30 – 8:45 AM
Break
8:45 – 9:45 AM
Breakout Sessions
Choose Your Session
Leadership
Becoming A Manager: A Case Study
Nick Slavik (Nick Slavik Painting) & Dr. Jeff Cornwall (The Entrepreneurial Mind)
Pacific B/C
Operations
Document Today, Profit Tomorrow: How Better Systems Drive Growth
Lily Steen (CompanyCam)
Asia 1
HR
The M.A.S.T. Method - How I Built a Waiting List of 400+ Techs & Salespeople Ready to Hire On-Demand
Brandon Vaughn (HireBus)
Asia 4
Sales/Marketing
Stop Getting Burned: How to Actually Manage Your Marketing Agencies
Diana Mitrea (Precision Painting Plus)
Asia 5
Hands-On
Epoxy Application Demo SPONSOR
Repair-Care
Product Theater 1 - Atlantic C
Hands-On
The Benefit of Using The Right Application Tool & Process SPONSOR
Titan Tool
Product Theater 2 - Atlantic C
9:45 – 10:00 AM
Break
10:00 – 11:00 AM
Breakout Sessions
Choose Your Session
Personal Dev
Decode Your Team: How Working Genius Reveals Strengths, Gaps, & Growth Opportunities
Kevin Banks (Helton Real Estate Group)
Pacific B/C
Operations
Risk Management: Policies, Premiums, & Common Risks
Jack West (Federated Insurance)
Asia 1
Leadership
Panel: Partnerships - Built For Success
Hayes Painting, Provision Painting & Malone Painting • Moderated by Haakon Hansen (Aleph Holdings)
Asia 4
Leadership
Leading With Empathy: The Long Game of Building High-Performing Teams
Shane Fast (Renew Painting)
Asia 5
Hands-On
Epoxy Application Demo SPONSOR
Repair-Care
Product Theater 1 - Atlantic C
Hands-On
The Benefit of Using the Right Application Tool & Process SPONSOR
Titan Tool
Product Theater 2 - Atlantic C
11:00 – 11:15 AM
Break
11:15 – 11:20 AM
Mainstage Programming
Pacific B/C
11:20 AM – 12:20 PM
Keynote
The Economic & Policy Outlook for 2026 & Beyond
Dr. Doug Holtz-Eakin (American Action Forum)
Pacific B/C
12:20 – 12:30 PM
Main Stage Programming
Pacific B/C
12:30 – 1:30 PM
Grab-&-Go Lunch
Pacific B/C Foyer
12:30 – 5:00 PM
Tradeshow
Tradeshow Floor Open
Atlantic B
6:00 – 9:00 PM
Reception
Benjamin Moore Sponsored Evening Reception
Swan & Dolphin Causeway
Thursday, February 19
7:30 – 8:30 AM
Breakfast
Pacific B/C Foyer
8:30 – 9:30 AM
Breakout Sessions
Choose Your Session
Operations
Time Tracking & Safety Management SPONSOR
Bracken Anderson (BusyBusy)
Pacific B/C
Personal Dev
People First? Nah...Person First! Who You Are Becoming Impacts What You Are Building
Brad Ellison (Ellison Painting)
Asia 1
HR
Transitioning From W-2 To Subcontractors
Zach Kenney (ZK Painting)
Asia 4
Operations
Panel: Estimating
Tom Droste (Estimate Rocket), Gaby Santiago (No Drip Painting), & Stuart Mackay (Elite Business Advisors)
Asia 5
Commercial
It's a Seller's Market for Commercial Paint Contractors. Find Out What Drives Your Company's Valuation
Jim McBrayer (McBrayer & Associates)
Australia 3
Hands-On
Introduction to Professional Wallpaper Installation
Peter Suciu & Jennifer Suciu (European American Decorative Painting)
Product Theater 1 - Atlantic C
9:30 – 9:45 AM
Break
9:45 – 10:45 AM
Breakout Sessions
Choose Your Session
Commercial
Stop Clicking, Start Winning - How AI Is Changing Estimating for Commercial Painters SPONSOR
Johnny Maghzal (Togal.AI)
Pacific B/C
Personal Dev
You Don't Have a Business Problem, You Have a Vision Problem
Josh Abramson (Allbright Painting)
Asia 1
Hands-On
Introduction to Professional Wallpaper Installation
Peter Suciu & Jennifer Suciu (European American Decorative Painting)
Product Theater 1 - Atlantic C
10:45 – 11:00 AM
Break
11:00 AM – 12:00 PM
Breakout Sessions
Choose Your Session
Operations
The Software Powering 7-Figure Painting Companies SPONSOR
Jayden Rutkowski & Nastassia Reicher (PaintScout)
Pacific B/C
Finance
What Professionalized & Successful Painting Companies Do To Succeed Financially
Chris Moore (Elite Business Advisors)
Asia 1
Operations
The Org Chart Reimagined: How Techstack & AI Are Changing Job Descriptions & Human Capacity
Annie Newton (ProfitWorks)
Asia 4
Sales/Marketing
AI Search Shaking Up SEO
Aaron Hockel (AltaVista Strategic Partners)
Asia 5
Sales/Marketing
Panel: Marketing
Tom Heiler (Heiler Painting) & Garrett Martell (Two Day Painting) • Moderated by Nate Streeter (Aleph Holdings)
Australia 3
Hands-On
Masking With Moose - Masking & Containment Systems That Increase Speed & Profitability
Christian Manhard (Moose Painting) • Sponsored by 3M & Lowe's
Product Theater 2 - Atlantic C
12:00 – 12:30 PM
Lunch
Pacific B/C Foyer
12:30 – 1:00 PM
Who We Are: An Interactive Attendee Polling Session
Caitlin Reed (Public Opinion Strategies)
Pacific B/C
1:00 – 2:00 PM
Keynote
The Art of Storytelling: Disney Insights for Contractors
Alex Martinez (Disney Institute) & Chad VanLue (Pittsburgh Paints)
Pacific B/C
2:00 – 2:30 PM
Closing
Closing Session: Investing In the Growth of Every Contractor
Maggie Kuyper (Harpeth Painting)
Pacific B/C
6:00 – 10:00 PM
Reception
Sherwin-Williams Sponsored Evening Reception
ICEBAR (8967 International Dr, Orlando)
📍 Transportation Note
ICEBAR is located at 8967 International Dr, Orlando. Transportation is at your own expense. Carpooling or ride-share services are encouraged. Refreshments provided.
Friday, February 20
8:00 AM – 2:00 PM
Service Day
Paint It Forward: Give Kids the World Village
Address: 210 S Bass Rd, Kissimmee, FL 34746
Shuttle transportation provided - check EXPO app for details
🚐 Shuttle Info
Shuttle transportation will be provided to Give Kids the World Village. Please check the EXPO app for pickup times and locations.