Keynote
Breakout
Hands-On
Networking
Special
Monday, February 16
Morning
Afternoon
Evening
No sessions scheduled for this time period
4:00 – 8:00 PM
Registration
Convention Foyer
No sessions scheduled for this time period
Tuesday, February 17
Morning
Afternoon
Evening
6:30 AM – 4:30 PM
Registration
Convention Foyer
6:30 – 7:30 AM
Breakfast
Pacific B/C Foyer
7:30 – 7:35 AM
Opening Session & Welcome
Pacific B/C
7:35 – 8:50 AM
Opening Keynote
Bring Your Dream to Life: Creating a Dream-Filled Customer Experience
Louie Gravance (formerly The Walt Disney Company)
Pacific B/C
8:50 – 9:45 AM
Fireside Chat
From Vision to Victory - Bringing Your Dream to Life
Pacific B/C
9:45 – 10:15 AM
PCA Board of Directors & 2026 Events Update
Pacific B/C
10:15 – 10:30 AM
Break
10:30 – 11:30 AM
Breakout Sessions
Choose Your Session
10:30 – 11:30 AMLeadership
The Flywheel Growth Engine - Scaling 400+ Painting Companies Sponsor
Brandon Pierpont (Painter Marketing Pros)
Pacific B/C
10:30 – 11:30 AMHR
Maximizing Business Culture & Benefits of W-2 Employees
John McFarland (McFarland Painting)
Asia 1
10:30 – 11:30 AMOperations
Keys to Effective Project Management
Michal Cheney (No Drip Painting)
Asia 4
10:30 – 11:30 AMPersonal Dev
Becoming a Leader: Building Your WHY
Skylar Faria (SurfPrep)
Asia 5
10:30 – 11:30 AMLeadership
Priority Management Skills Session
Daniel Diaz (Profit Painting)
Australia 3
11:30 – 11:45 AM
Break
11:45 AM – 12:30 PM
Keynote
The Art of Extraordinary Leadership Communication Sponsor
Marcus Sheridan • Sponsored by Base Coat Marketing
Pacific B/C
12:30 – 2:00 PM
Lunch & Brain Melds
Pacific B/C Foyer
2:00 – 2:10 PM
Break
2:10 – 3:10 PM
Keynote
Rocky Cherry (Cherry Coatings) • Moderated by Matt Kuyper
Pacific B/C
3:10 – 3:30 PM
Break
3:30 – 4:30 PM
Breakout Sessions
Choose Your Session
3:30 – 4:30 PMCommercial
Homes to High-Rises - Scaling Commercial Painting Sponsor
Austin Houser (Base Coat Marketing)
Pacific B/C
3:30 – 4:30 PMLeadership
Why Avoiding Conflict Is Costing You Thousands
Danny Kerr (Breakthrough Academy)
Asia 1
3:30 – 4:30 PMOperations
From One Crew to $10MM: 17 Ways to Improve Today Sponsor
Jon Bryant (PaintScout)
Asia 4
3:30 – 4:30 PMSales
Creating a White Glove Experience
Justin Gordey (Harpeth Painting)
Asia 5
3:30 – 4:30 PMPersonal Dev
The Power of Networking
Steve Harper (Ripple Central)
Australia 3
3:30 – 4:30 PMHands-On
Emerald® Symmetry™ & Forte™ Sponsor
Manny Velez (Sherwin-Williams)
Product Theater 1
3:30 – 4:30 PMHands-On
Surface Prep for Millwork & Cabinetry
Denny Jahnz (SurfPrep)
Product Theater 2
5:30 – 7:00 PM
Networking
Behr Women In Paint Happy Hour
Crescent Terrace
5:45 – 6:45 PM
Networking
PCA en Español Happy Hour
Cabana Deck
Wednesday, February 18
Morning
Afternoon
Evening
6:30 AM – 2:30 PM
Registration
Convention Foyer
6:30 – 7:30 AM
Breakfast
Pacific B/C Foyer
7:30 – 8:30 AM
Breakout Sessions
Choose Your Session
7:30 – 8:30 AMOperations
Build Your Automated Customer Journey in 60 Minutes Sponsor
Tanner Mullen (DripJobs)
Pacific B/C
7:30 – 8:30 AMLeadership
Emotional Intelligence in Difficult Conversations
Dave Scaturro & Brian Nolan
Asia 1
7:30 – 8:30 AMOperations
Key Growth Stages & How to Win in Each
Mike Gore Hickman (Painter Growth)
Asia 4
7:30 – 8:30 AMFinance
Find $10,000+ of Hidden Profit Sponsor
Daniel Honan (Profitable Painter CPA)
Asia 5
7:30 – 8:30 AMHands-On
Best-Practice Application for Consistent Coverage Sponsor
Mike Mundwiller (Benjamin Moore)
Product Theater 1
🇪🇸 Descubra PCA (8:00 AM – 11:00 AM)Introducción del PCA para Contratistas Locales de Habla Hispana • Room: Australia 3
8:30 – 8:45 AM
Break
8:45 – 9:45 AM
Breakout Sessions
Choose Your Session
8:45 – 9:45 AMLeadership
Becoming A Manager: A Case Study
Nick Slavik & Dr. Jeff Cornwall
Pacific B/C
8:45 – 9:45 AMOperations
Document Today, Profit Tomorrow
Lily Steen (CompanyCam)
Asia 1
8:45 – 9:45 AMHR
The M.A.S.T. Method - 400+ Hires On-Demand
Brandon Vaughn (HireBus)
Asia 4
8:45 – 9:45 AMSales/Marketing
How to Actually Manage Your Marketing Agencies
Diana Mitrea (Precision Painting Plus)
Asia 5
9:45 – 10:00 AM
Break
10:00 – 11:00 AM
Breakout Sessions
Choose Your Session
10:00 – 11:00 AMPersonal Dev
Decode Your Team: Working Genius
Kevin Banks
Pacific B/C
10:00 – 11:00 AMOperations
Risk Management: Policies & Premiums
Jack West (Federated Insurance)
Asia 1
10:00 – 11:00 AMLeadership
Panel: Partnerships - Built For Success
Hayes, Provision & Malone Painting
Asia 4
10:00 – 11:00 AMLeadership
Leading With Empathy
Shane Fast (Renew Painting)
Asia 5
11:00 – 11:15 AM
Break
11:20 AM – 12:20 PM
Keynote
The Economic & Policy Outlook for 2026 & Beyond
Dr. Doug Holtz-Eakin (American Action Forum)
Pacific B/C
12:30 – 1:30 PM
Grab-&-Go Lunch
Pacific B/C Foyer
12:30 – 5:00 PM
Tradeshow
Tradeshow Floor Open
Atlantic B
6:00 – 9:00 PM
Reception
Benjamin Moore Evening Reception
Swan & Dolphin Causeway
Thursday, February 19
Morning
Afternoon
Evening
7:30 – 8:30 AM
Breakfast
Pacific B/C Foyer
8:30 – 9:30 AM
Breakout Sessions
Choose Your Session
8:30 – 9:30 AMOperations
Time Tracking & Safety Management Sponsor
Bracken Anderson (BusyBusy)
Pacific B/C
8:30 – 9:30 AMPersonal Dev
People First? Nah...Person First!
Brad Ellison (Ellison Painting)
Asia 1
8:30 – 9:30 AMHR
Transitioning From W-2 To Subcontractors
Zach Kenney (ZK Painting)
Asia 4
8:30 – 9:30 AMOperations
Panel: Estimating
Tom Droste, Gaby Santiago, Stuart Mackay
Asia 5
8:30 – 9:30 AMCommercial
What Drives Your Company's Valuation
Jim McBrayer
Australia 3
8:30 – 9:30 AMHands-On
Professional Wallpaper Installation
Peter & Jennifer Suciu
Product Theater 1
9:30 – 9:45 AM
Break
9:45 – 10:45 AM
Breakout Sessions
Choose Your Session
9:45 – 10:45 AMCommercial
How AI Is Changing Estimating Sponsor
Johnny Maghzal (Togal.AI)
Pacific B/C
9:45 – 10:45 AMPersonal Dev
You Have a Vision Problem
Josh Abramson (Allbright Painting)
Asia 1
10:45 – 11:00 AM
Break
11:00 AM – 12:00 PM
Breakout Sessions
Choose Your Session
11:00 AM – 12:00 PMOperations
Software Powering 7-Figure Companies Sponsor
Jayden Rutkowski (PaintScout)
Pacific B/C
11:00 AM – 12:00 PMFinance
What Successful Companies Do Financially
Chris Moore (Elite Business Advisors)
Asia 1
11:00 AM – 12:00 PMOperations
Org Chart Reimagined: AI & Jobs
Annie Newton (ProfitWorks)
Asia 4
11:00 AM – 12:00 PMSales/Marketing
AI Search Shaking Up SEO
Aaron Hockel
Asia 5
11:00 AM – 12:00 PMSales/Marketing
Panel: Marketing
Tom Heiler & Garrett Martell
Australia 3
12:00 – 12:30 PM
Lunch
Pacific B/C Foyer
12:30 – 1:00 PM
Who We Are: Interactive Attendee Polling
Caitlin Reed (Public Opinion Strategies)
Pacific B/C
1:00 – 2:00 PM
Keynote
The Art of Storytelling: Disney Insights for Contractors
Alex Martinez (Disney Institute) & Chad VanLue (Pittsburgh Paints)
Pacific B/C
2:00 – 2:30 PM
Closing
Closing Session: Investing In the Growth of Every Contractor
Maggie Kuyper (Harpeth Painting)
Pacific B/C
6:00 – 10:00 PM
Reception
Sherwin-Williams Evening Reception
ICEBAR Orlando
📍 Transportation NoteICEBAR is at 8967 International Dr. Transportation at your own expense — carpooling encouraged!
Friday, February 20
Morning
Afternoon
Evening
8:00 AM – 2:00 PM
Service Day
Paint It Forward: Give Kids the World Village
210 S Bass Rd, Kissimmee, FL 34746
Shuttle transportation provided
🚐 Shuttle InfoShuttle transportation will be provided. Check the EXPO app for pickup times and locations.
Service day continues through afternoon
No sessions scheduled for this time period